Today’s consumer doesn’t just buy a brand, they join it. This is why the BIG brands are simple ones: they’re easy to understand and impossible to ignore. They’re highly focused. That’s what makes them BIG.
In Antré Project, we focus on helping brands simplify and clarify who they are and what they stand for. From strategy to activation, we collaborate with our partners to build BIG brands, and express them clearly, authentically, and in unexpected ways. We call this process: BIG! Simply, the abbreviation of Bond, Integrate and Grow.
PLATFORM & POSITIONING
TRENDS & INSIGHTS
NAMING & IDENTITY
VOICE & MESSAGING
SYSTEM & GUIDES
WEB & MOBILE
Like everything else in the universe, brands also have unique essences. That’s why we don’t copy+paste ready-to-use brand promises to your brand. Our approach to any project is built on a unique strategy to get real results.
Our unique strategic approach, which we call BIG, helps us to have a deep understanding of a brand and its environment. First, we come together to listen to you and make a full research, second we partner with your team to position your brand and plan its objectives, and third, we create a BIG strategy, integrate it and make it happen.
Branding is a creative process that turns a name into a personality, and a static idea into a living thing. Therefore, we start digging ‘till we find the basic promise of your brand lying in your brand’s essence. Then, we bond your brand and its audience together with your original promise. The brand promise that will
We mean true, genuine and completely original brand facts worth advertising!
Each brand’s audience is unique. Therefore, the platforms and the media they come together should be unique, too. That’s why we don’t offer ready-made 360º communication packages. We help you to communicate with your right audience, at the right time and the right place.
A relationship requires a constant care. For this reason, we don’t just leave our idea alone, after it meets the audience. We plan a powerful and permanent communication. We make people talk about our idea. We follow it. We grow it.